The Unfinished Edge: Why Your "Incomplete" Work Is Your Secret Weapon

Sunday, July 6th - 5-minute read

Hello and Happy Sunday!

Welcome to this week’s Sunday Newsletter—a moment to grab a warm cup (mine’s an Italian Roast) of something and review and reconnect with what’s important in your life and business.

It’s July already and the world continues to feel like a patchwork of fragments right now—geopolitical shifts, tech upheavals, personal dreams left hanging.

This morning, I stood by my window staring at my half-mowed lawn, watching the rain pour down and the wind tug at the trees, and it hit me: what if our unfinished stories aren’t failures, but invitations?

Today, let’s explore that idea together, rather than getting stalled by ‘not finished’, instead finding strength in the spaces we haven’t yet filled.

Grab a cuppa and make yourself comfortable and let’s ‘explore’...

The hidden goldmine in your abandoned projects folder

That half-built course gathering digital dust? It's not your shame—it's your superpower.

While you've been apologising for your "unfinished" work, billion-dollar companies are racing to market with MVPs (Minimum Viable Products). While you're perfecting module 47, your ideal clients are desperately seeking the solution you shelved six months ago.

Here's the uncomfortable truth: Your obsession with "ready" is costing you money, impact, and the clients who need you most.

The Perfectionism Trap That's Killing Your Revenue

You know that folder. The one labelled "Someday" or "When I Have Time" or my personal favourite, "Fix This Later." It's where brilliant ideas go to die while you chase the impossible standard of "complete."

But here's what the data reveals about our perfectionist prison:

• 73% of successful program launches start as beta versions
• Iterative development generates 40% more revenue than one-time perfect launches
• Transparency about work-in-progress builds 2.3x more trust than polished facades

Your clients aren't waiting for perfection. They're waiting for progress. And while you're polishing, they're paying someone else who had the courage to say "good enough for now."

I remember in a previous life as a computer programmer, that a program was never more than 80% complete before it went to user testing. It was known that there would be so many change requests that going for the illusive perfect was a waste of key resources, and one way to guarantee going over time and budget.

The Unfinished Edge: Your 3-Week Transformation

• Week 1: The Excavation Open that folder. You know the one. Sort through your abandoned frameworks, half-written courses, and brilliant concepts you deemed "not ready."
  
  Pick the ONE that makes your stomach flutter with possibility. That nervous energy? That's your inner genius recognising gold.
• Week 2: The Distillation Strip your chosen project down to its core transformation. What's the ONE shift it creates? The ONE problem it solves? Package that essence into a 30-day pilot program.
  
  Forget the bells and whistles. Focus on the breakthrough.
• Week 3: The Bold Launch Offer it to 5-10 ideal clients at half your eventual price. Position it as exclusive early access to your latest work. Watch as "incomplete" becomes "innovative."

The Psychology of Unfinished Brilliance

There's a reason your incomplete work feels so alive—it IS alive. Unlike your polished programs gathering dust, your unfinished projects pulse with potential. They're adaptable, responsive, and human.

In a world oversaturated with cookie-cutter courses and templated transformations, your raw, evolving work cuts through the noise. It whispers authenticity in a marketplace screaming perfection.

Your clients crave that realness. They want to be part of something growing, not something static.

I am going all in with sharing my AI journey, so I can get real time feedback on what folks are looking for.
What journey could you share?

This Week's Revenue-Generating Challenge

Monday: Audit your "someday" folder—no judgment, just curiosity

Tuesday: Choose your heart-racing project and write its core transformation in one sentence

Wednesday: Identify 10 people who need this transformation today

Thursday: Create a simple 4-week delivery outline

Friday: Draft your beta launch message with brutal honesty about its "incomplete" nature

Bonus: Reply with your chosen project. I'll personally review the first 5 responses and share insights in next week's newsletter.

The Million-Dollar Mindset Shift

Stop asking "Is it ready?" Start asking "Is it helpful?"

Stop thinking "It's not finished." Start thinking "It's evolving."

Stop believing "I'm not qualified." Start knowing "I'm exactly what they need."

Your incomplete work isn't your weakness—it's your competitive advantage in a world drowning in overproduced mediocrity.

The Truth About Readiness

You're not behind schedule. You're not unprepared. You're not a fraud.

You're a transformational practitioner sitting on solutions the world desperately needs, waiting for permission you don't need from people who aren't your clients.

Your messy, imperfect, beautifully incomplete work is exactly what this moment demands.

** Share my AI-Agency and product creation journey either on LinkedIn or at www.startwithai.online. Not because it's perfect, but because my community needs it now. There are 50 Founders spots available soon for those brave enough to grow alongside the work.

*** What's one project you've been "perfecting" that could transform someone's life today? Hit reply—I read every single email, and your story might be featured in next week's newsletter.

Choosing Happy Podcast Update

Last weeks episode was short and to the point titled - The Power of Connection to Help You Thrive

This week I am talking Stop Looking for the Why - Start Noticing What Is."

That will be available on Thursday, 10th of July 2025.

I am contemplating creating a private podcast for 'Starting With AI' so I can record my journey there. Let me know if you'd like the details.

Reminder: All previous episodes are available…

You can listen on your favourite podcast App or on the website at www.choosinghappypodcast.com

Let me know if there is anything you would like me to cover or if there's anyone you'd like me to interview.

I value your feedback

Last week I am launched a double layered project - Start With AI (Conscious Use of AI for Transformational Growth).

The Free 5 day email course is live and comes with actionable templates, guides and training for beginners and more advanced users of AI and is specifically tailored to helping you grow your Transformational Business.

The opportunity to follow me as I messily experiment and set up an AI agency via a Newsletter on LinkedIn (plus free resources, audio and video) also went live last Wednesday and I have over 70 subscribers already! (Thank you whoever you are).

What's in it for you? - The opportunity to follow along and set up your chat bot, LinkedIn outreach Accelerator, learn effective prompts and so much more, for your business to grow and stay ahead of the competition in this fast changing world.

You can sign up at www.startwithai.online/5-day-email-course or follow my journey on my new LinkedIn Newsletter

That's it for this week!

Thank you so much for joining me again this Sunday. I do appreciate you. If you enjoyed this newsletter, visit www.heathervmasters.com/blog for more insights and resources.

May your week be filled with peace, strength, healing, love, and compassion. Stay grounded and centred. You are in my prayers, always.

As ever, my coffee and chat offer is available—reach out anytime.

To your happiness and prosperity.

With all my heart,

Heather

Heather V Masters

Chief Coach, Writer, Trainer and Facilitator of Magic

Email: [email protected] or [email protected]

P.S. I’d love to hear how this week’s exercise resonates with you! Reply to this email to let me know.

P.P.S. If this newsletter resonated, forward it to a friend who might need this message today. Together, we can create a ripple of transformation.